Marketing And Product Strategies - Part I.

Most people, when asked what marketing is, would define it as selling a product or service. They would be partially correct. Because selling is part of marketing, but only a part. Marketing is much, more. It involves a wide range of activities including marketing research, consumer behavior, product development, product distribution, and product pricing. Surprised? This article will take you through the dynamic nature of marketing.


Let's define Marketing.
Marketing is a group of interrelated activities designed to identify consumer needs and to develop, distribute, promote, and price goods and services to satisfy these needs at a profit. There is one thing important about marketing, whether an organization is large or small, whether it produces a product or provides a service, its long-range future is linked to successful marketing practices.