A MARKET SHARE.
Represent the percentage of the total sales that is held by a particular firm e.g.
Assuming total sales = N150 million for the industry and firm x (sales) = N500, 000. Therefore, firm x market share is equal.
= N500, 000 x 100
= N150, 000,000.
= 0.03 or 0.33%.
A firm is regarded as small if it markets share is not large enough to influence; The price of goods as well as quantity sold in the market to a Significant effect.
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